Are you hoping to to take your blog to the next level? Are you struggling with a particular aspect of your marketing plan? Even if you are faced with a seemingly insurmountable challenge, there is always somebody out there who can help. These are bloggers who specialize in different digital marketing niches, including
- content marketing
- affiliate marketing
- email marketing
- inbound marketing
- marketing automation
(And often all of the above, as most of these digital marketing sectors overlap.)
There are thousands of marketing blogs, many of which you can emulate if you want to reach the top of your niche.
In this post, we’re going to dig into the finer details of 33 top marketing blogs. With each one, we’ll inspect a particular aspect that deserves your undivided attention, whether the focus is on content strategy or, specifically, boosting your conversion rate.
By the time you are finished, you’ll have a better idea of what makes each one of these blogs so successful and how they can help you and your marketing campaign. You will also be equipped with actionable steps to help boost the reach and authority of your blog.
Let’s get it started!
1. Content Marketing Institute – An Editorial Calendar is a Must
One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead.
The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar.
Through my experience with the Content Marketing Institute blog, I know firsthand that staying on track and on schedule is of utmost importance to the organization.
You don’t have to look past the main page of the blog to realize that content is being published regularly, that many authors are featured and that a variety of topics are covered, from marketing automation to optimal strategies for raising your conversion rate.
2. Copyblogger – Headline Use for Organization and Guidance
A blog without headlines can turn into a nightmare for the reader. The person eventually leaves the page, never to return.
Copyblogger understands the importance of targeted, detailed headlines. This holds true both for the creation of blog post titles – such as Why Lazy People Make the Best Content Marketers – and for the subheadings.
Take it from them: headlines should play a large role in content marketing strategy.
The aforementioned post is roughly 1,100 words in length. With six subheadings, readers are given additional guidance an average of every 185 words or so. This helps organize the content and move the conversation along, all while keeping the reader’s attention.
3. Backlinko – Grab the Attention of Your Audience
The Backlinko SEO blog is best known for its high quality content, detailed approach and hundreds (sometimes thousands) of comments on each post.
But the biggest thing you can learn from Backlinko is the importance of immediately grabbing your audience’s attention.
Outside of the headline of the most recent post, there is no blog content above the fold. This space is reserved for a well placed button prompting readers to opt-in to “get more traffic.”
It’s also worth noting the well-placed testimonial, courtesy of yours truly, located beneath the button.
4. Quick Sprout – Get to the Point
With my other blog, Quick Sprout, I make it a habit of getting straight to the point. If you want to captivate the reader, it is a must to deliver on your headline. And by deliver, I mean sooner rather than later.
In a recent post, I discussed five scary digital marketing techniques that are worth the risk. Readers don’t want to wait around to learn the five tips, which is why I dove into the first one within the first 300 words.
With more than 4,100 words total, less than eight percent of the content was devoted to the introduction. After that, it was all “meat and potatoes.”
5. ConversionXL – Provide In-Depth Content
Go back in time 10 years. In-depth, detailed content had little to no bearing on search engine rankings. But, as you know, the game has changed.
While length is important, length with top notch quality is what you are after. This is one of the areas in which ConversionXL excels, and one of the areas in which you and your team should be focusing. Your content strategy will be built on the idea that you need to produce ultra high quality work, which can be accomplished through giving your content texture.
Its post on human behavior is an excellent example of this. As you scroll the post, there is much more than words. Every section tells a story. Every section provides actionable advice. Furthermore, the primary content partners nicely with blockquotes, headlines, screenshots, videos, and images.
6. Convince & Convert – Using Images the Right Way
Images are a big part of a successful blog, but only if used in the appropriate manner.
An image should complement the content. It shouldn’t be added for the sake of taking up space.
Convince & Convert knows when to add images, when to leave them out and how to avoid “image overload.”
In a short post, such as this one, there are only three images. Move onto a longer post, however, and you can expect the number of images to reach 10 or more.
Don’t just use images, use images the right way.
7. Moz – The Use of Case Studies
If you understand the importance of publishing unique, useful content, you should realize that case studies can be your best friend.
Moz takes this to a whole new level, publishing case studies that works of art.
For example, this case study outlines how one website recovered from an ugly SEO situation and revamped their marketing strategy.
Moz had another option: the blog post could have provided basic information on steps to take when faced with SEO disaster.
However, the use of a case study allowed for greater depth, screenshots with examples and a strategy for others to fall back on.
8. TopRank Marketing – Social Marketing, Social Proof
You may understand the power of social media marketing, but that doesn’t mean you are making life easy on your readers and taking advantage of every strategy that is available to you.
TopRank makes it easy to share content socially, thanks to a list of social icons displayed prominently above each title.
Even more important is the number to the left of the icons, which displays the total number of shares. The bigger the number, the more important the content appears. This can also prompt other readers to share the content, knowing that their peers have already done so.
9. Econsultancy – Link to Useful Content
Don’t be stingy when it comes to linking to useful content. If it can help the reader, it’s worth a link.
If you want to mimic a blog that does this well, check out some of the work by Econsultancy.
In this particular post, there are links scattered throughout, including two that standout after the first paragraph. Along the way, there are a variety of internal and external links, all of which support the content and/or provide the reader with another avenue to learn more. The information you’ll be presented with here should help you refine your overall marketing strategy if it needs some nourishment.
10. Neil Patel – Comment Interaction
It’s one thing to write and publish a blog post. It’s another thing entirely to interact with your audience. Remember, the primary purpose of each post is to teach your audience something, and content marketing as a whole is about engaging with the audience that buys your product.
If you are successful in providing quality information, more and more comments will show up on your blog. You can either ignore these or you can get involved.
I do my absolute best to respond to every comment, even those that do not ask a specific question. Even after a post is published, it’s important to continue to provide quality content. Answering comments allows you to add more value, while gaining the trust of your audience.